German brand gives us a look at the interior of its first ever large, full-size SUV
Audi has revealed the interior secrects of the new three-row SUV that’ll sit above the established Q7. 2027 Q9 gets powered doors, dimmable panoramic roof panels, and a choice of six or seven seats.
Built in Europe with US and Middle East in mind, it will take on SUVs like BMW X7 and Mercedes GLS. Audi’s biggest SUV ever still hasn’t shown its undisguised exterior, but its interior already makes one thing obvious. The new 2027 Q9 isn’t just a stretched Q7. It’s Audi’s attempt to build a rolling luxury lounge capable of tempting buyers away from the BMW X7, Mercedes GLS, and Cadillac Escalade.
The brand says the Q9 has been designed around comfort, space, and what it calls the in-car experience. That means lots of luxury and a few gadgets that marketing types like to call “surprise and delight” features.
Related: Audi’s Coming For Maybach With New Q9 Horch Like doors that open remotely via your phone, via the MMI media system, by seatbelt buckle activity or by pressing the brake pedal, and come with a stack of sensors to make sure no one gets squished and the car in the next bay doesn’t get bashed. Buyers will be able to choose between six and seven-seat layouts, though the six-seat configuration is clearly the headline act.
That version swaps the middle-row bench for a pair of heavily adjustable captain’s chairs complete with heating, ventilation, and electric controls. Audi says the setup was inspired by business-class airline seating, which feels fitting given how enormous this SUV appears to be. https://youtu.be/T3uRWrR2uVM The front seats aren’t exactly roughing it either. Higher trims add massage functions and extra ventilation, while the dashboard carries Audi’s familiar screen-heavy layout including a passenger display.
There’s also a redesigned center console with twin wireless phone chargers and cupholders large enough for oversized bottles. No Roof Blind Required Another big tech feature is the gigantic panoramic roof. The glass panel uses switchable transparency technology that allows individual sections to become opaque at the touch of a button. Audi also fitted integrated colored lighting with 84 LEDs and 30 selectable colors.
Ambient lighting really has reached new heights. Piano Black? Goodbye And Good Riddance Thankfully, Audi’s designers also seem to have backed away from covering every surface in glossy piano black trim. The Q9 instead uses textured finishes, matte materials, open-pore wood, and upscale fabrics including alpaca-blend upholstery.
Underneath all the luxury, though, sits a potentially awkward reality. The Q9 is primarily aimed at American buyers, but reports suggest it’ll be built in Slovakia, in Europe. That means Audi could face painful import tariffs in the US while rivals like the BMW X7 and Mercedes GLS benefit from American production.
We’ll find out more about the Q9 in the coming weeks, including exactly how big it is - reckon on around 123 inches of wheelbase, versus 118 inches for the Q7. Engines should be a mix of powerful V6 and V8s, and prices are likely to start close to $90k, compared with $83k for the priciest Q7. Audi
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