Audi Debuts New Black And White Logo With A Two-Dimensional Appearance | Carscoops carscoops
in 2016 as a consequence of digitalization, essentially to depict the rings in a manner that suited the medium.” However, the company wanted to have a “consistent brand presence across all customer touchpoints,” so they embarked on the process of redesigning the rings for their vehicles.
His sentiments were echoed by designer André Georgi, who said “We want the four rings to look the same everywhere in the future: Whether in a magazine, on your smartphone, or a billboard – and on or inside the car.” He added, “The new two-dimensional look gives our rings a significantly more modern and even more graphic makeover, although their geometry is almost identical to the former ones.
Interestingly, Audi is keeping the new logo “consistently free of chrome.” That’s a notable departure as chrome logos used to be a hallmark of Audi.will use an exclusive font known as Audi Type. As Georgi explained, “The basic tone is significantly more restrained without compromising on distinctiveness or quality.”
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