Audemars Piguet celebrates new chief executive, new AP House Milan, new watches and a new creative collaboration with John Mayer.
that he would be leaving the company at the end of 2023, many fans and collectors wondered if AP would be able to sustain the growth and excitement it enjoyed under his charismatic tenure.
“The AP house launch is part of our intention to create with our clients a different type of relationship from the one you can have in a boutique,” Resta said. “This is not a transactional place. For us, it’s an opportunity really to share our history and spread the world of watchmaking. And at the same time, an opportunity for you to engage with our passions, the passion for music and the passion for art.
Following Resta’s opening remarks, Lucas Raggi, research and development director, took the stage to introduce a new precious metal alloy called Sand Gold, as well as the new 41 mmThe 18k gold alloy, a combination of gold and palladium, looks gray or rose depending on the angle of the light. “We used to have plays of light; now we also have plays of color,” Raggi said.He wasn’t kidding.
But that wasn’t all. In Milan, Mayer announced a new, more formal relationship with the brand in which he will serve as a “creative conduit” between AP and collectors. “I’m acting as a bridge between the manufacture and clients, telling the story of certain pieces like the QP, and also representing clients back to the brand, in a constant dialogue,” Mayer said.Victoria Gomelsky is editor-in-chief of the jewelry trade publication JCK and a frequent contributor to the New York Times and Robb Report.
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