“I want to tell you, in my opinion, as somebody who’s been on the outside who’s now coming in, ‘Auburn being Auburn’ is a special thing,” athletics director John Cohen said.
The making of Coach Lac: Cadillac Williams’ humble journey from DII intern to Auburn interim head coach
The idea of “Auburn being Auburn,” as a pejorative, isn’t new, but it has come up often this year. It surfaced during February’s university-led inquiry into then-coach Bryan Harsin’s handling of the football program, and again as Harsin’s grip on his job slipped further away early in the season as the on-field product left plenty to be desired.
That was on top of the more than $27 million in buyouts owed to Gus Malzahn and his assistants that Auburn had to payYet Cohen, who spent the last six years as athletics director at Mississippi State and spent extensive time in the SEC before that, believes “Auburn being Auburn” should — and does — carry a different meaning, given the reach of the Auburn brand both academically and athletically.
“Twenty-two national championships, almost 100 conference championships, countless individual national champions, that is ‘Auburn being Auburn.’ The great traditions — the Tiger Walk, the eagle flight, rolling Toomer’s Corner — that is ‘Auburn being Auburn.’”
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