Japan’s imperial family has made an Instagram debut with a barrage of posts, hoping to shake off their reclusive image and reach out to younger people on social media.
The instagram page of Japan's Imperial Household Agency is seen on a mobile phone Monday, April 1, 2024, in Tokyo. Japans Imperial Family made an Instagram debut on Monday, with images of Emperor Naruhito and Empress Masako capturing moments of their official duties, an effort to shake off their cloistered image and reach out to the younger generations.
A video of Naruhito addressing well-swishers during his Feb. 23 birthday celebrations garnered over 21,000 views in less than a day. The Japanese royal family's social media debut comes 15 years after Britain’s royal family joined X, formerly Twitter, in 2009.Palace officials had been considering using social media to get more people interested in the family and their activities. Last year, the agency set up a team of experts to study the effects of using social media on the imperial family.
The former princess said, at the time, she suffered psychological trauma because of the media bashing, including those online.
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