Popular sports analytics provider Synergy Sports Technology, valued at $100 million, is acquired by Atrium Sports, the companies announce.
Popular sports analytics provider Synergy Sports Technology was acquired by Atrium Sports, the companies announce.
Details of the acquisition were not announced, but a person familiar with negotiations said Synergy is valued at more than $100 million, CNBC's source said. Atrium paid within that range to complete the transaction, the person said. The deal would include an additional $60 million backed by Eldridge Industries, Elysian Park Ventures, Atrium executives and Atrium and Synergy Sports shareholders. The funds will be used to expand of Atrium's artificial intelligence capabilities, the person said.
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