The ATP Dallas Open tennis tournament is wrapping up another year in the books this week.
Last year, the Dallas Open pumped about $10 million into the local economy. Lebedevs said this year could top $13 million to $14 million dollars.
Lebedevs said they took cues and requests from tennis fans to make the event even better this year. People wanted to see women athletes, so they kicked things off with a“We haven't quite gotten to all of the new things for 2024 yet, but that's going to be in our survey we send out to people. I think that's the thing people appreciate the most, is that we're listening,” said Lebedevs.
“We've increased the vendors that we're using locally,” said Lebedevs. “Our goal is to make sure we support local so we're not trying to bring people in from out of town – we want to have all of the people from Dallas and from Texas.”
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