The club is set for an event after their UEFA quarter-finals matchup with their La Liga rivals.
First, the team made it to the quarter-final of the UEFA Champions League and plays fellow La Liga club Barcelona on April 8 in leg 1 of 2, and then in front of the home fans on April 14. Atletico Madrid hopes to be celebrating in the UEFA Champions League quarter-finals.
| Steven Bisig-Imagn Images Then, hoping they’ll be in the semi-finals, the club will bring together international leaders from sports and entertainment in an event called “The FORUM”.On April 23, this one-of-a-kind event will feature executives from world-leading companies with the theme “Leaders Inspiring the World” at the team’s stadium, the Riyadh Air Metropolitano. Nov 14, 2025; Madrid, Spain; A general overall aerial view of Estadio Riyadh Air Metropolitano. The stadium is the home of Atletico Madrid. | Kirby Lee-Imagn Images “Since its inception in the mid-19th century, football has evolved season after season, but never at its current pace. The world’s leading sport has ceased to be merely a game, transforming into a global phenomenon with unparalleled socio-economic impact. Consequently, competition is no longer confined to the pitch; this paradigm shift is the catalyst for THE FORUM, an event driven by Atlético de Madrid in collaboration with Apollo Sports Capital,” the team announced in a press release. Miguel Ángel Gil, CEO of Atlético de Madrid, will host this exclusive business forum on April 23 at the Riyadh Air Metropolitano. The event will bring together international leaders from the sports and leisure industries, including Aleksander Čeferin , Javier Tebas , Jorge Mas , Nasser Al-Khelaïfi , and Tony Douglas . Key institutional figures, such as the Mayor of Madrid, José Luis Martínez-Almeida, will also be in attendance. “We are proud that the home of all Atléticos will become a meeting point for international leaders in sports, leisure, and entertainment—three sectors whose boundaries are blurring as they strive to enhance the experience for millions of fans worldwide,” noted Miguel Ángel Gil. The topics include “Football Business Industry,” “Spanish Brands Go Global,” “Global Brands,” “Global Sports Properties,” “Entertainment,” and “Leading Brands.”Atleti Madrid | Courtesy of Casa Atleti / Atletico de MadridMATT RYAN Matt Ryan is a dedicated sports journalist with over 20 years of experience in digital and linear media. After receiving a Masters in Journalism from USC, he’s worked for Fox Sports, NBC Sports, Yahoo Sports, USA Today Sports Media Group, and Bally Sports, while holding various leadership roles along the way.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
John Konchar Making Unique Impact With Utah JazzThe Utah Jazz are loving what they're seeing from John Konchar, even without piling up the wins.
Read more »
Orlando City Star Praises New Teammate and Blockbuster Trade Antoine GriezmannAtlético Madrid star Antoine Griezmann will join Orlando City this summer.
Read more »
Colorado Coach Previews Buffaloes 'Unique' Tight End RoomThe Colorado Buffaloes now have different leadership in the tight end room with coach Josh Niblett and with his experience this group could develop as one of the stronger units on the roster.
Read more »
Horoscopes March 29, 2026: Lucy Lawless, be unique, creative and proactiveAstrological advice for everyone born on this date.
Read more »
Columbus, Ohio: The Midwest City Making a Name for Itself with Unique PizzaColumbus, Ohio is gaining national attention for its unique pizza style, known as Columbus-style pizza. This regional specialty features a thin crust, sweet tomato sauce, edge-to-edge toppings, and is cut into squares. It's similar to St. Louis-style pizza but with a distinct flavor profile and history dating back to the mid-20th century. Local restaurants, including Romeo's and Massey's, are credited with shaping and popularizing the style. Donatos Pizza is also a major player in growing the style's popularity.
Read more »
3 Unique Quarterbacks Who the Rams Could Trust to Backup Matthew StaffordThe Los Angeles Rams do not have a pressing need for a quarterback but could benefit from a veteran signing
Read more »