Atlantic Strikes Joint Venture With Vnclm_ Label; Arden Jones First Release (EXCLUSIVE)
Atlantic has struck a joint-venture with the new label Vnclm_, a label formed last year by artist managers Jorge Hernendez of IAT Artist Management , Mike Kosak of NBD Management , and Tim Jones of Pipe & Hat . The Los Angeles-based label’s first release through the arrangement is singer-songwriter Arden Jones; other artists on the roster include Flyana Boss, Efflo, Viisi, and Flawed Mangoes.
The label’s name, however, derives from a mathematical term: A vinculum is a horizontal line that indicates everything below as part of one group, and Vnclm_ represents “the union of three individual thinkers, proven marketers, and prolific music industry executives whose paths have converged under a shared vision,” according to their official bio.
“We’ve worked with influencers, singers, songwriters, producers and artists,” adds Jones. “So, we can speak all of these languages and wear various different hats in order to deliver for our acts.”
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