.RIAA honored AtlanticRecords senior vp urban A&R Lanre Gaba at its first-ever RIAAHonors event
Billboard
A&R is probably one of the last frontiers of old boys clubs. Now that I am a woman in that position leading an A&R department, I am definitely trying to change those things. One of the things, I am hyper focused on is mentoring young women. To be an example to other women and show that you can do this.
I think it is about time. I think the landscape, as far as the gatekeepers and the barriers to access that, has changed a lot and it has become a lot more democratized. Twenty years ago, there were a handful of gatekeepers that controlled who got to shine, who got the access, who got their CDs in stores. Now, that it's the people that are deciding. And the fact that we were seeing more female rappers is just an outcome of giving people choices and them saying this is what they want to see.
I think it's a couple of things. It's good old artist development and that takes time. A lot of times we see things and we think "overnight success" but it really does take time. Time to hone their craft, develop a sound and perfect it all. Show by show they are building an audience. Yeah, she is having her moment now and a global phenomenon but we have watched her for the last several years from small venue to small venue build this critical mass and this following.
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