SDSU Center for Skateboarding, Action Sports, and Social Change and the Emma and Gus Thompson Black Resource Center present Atiba Jefferson: Finding Focus Artist Talk and Q&A moderated by Dr.
Atiba Jefferson: Finding FocusJoin an engaging conversation with legendary African American, skateboarding, youth culture, and sports photographer. Recognized as one of the most influential visual storytellers of his generation, Atiba has captured defining images of icons such as Kobe Bryant and LeBron James, as well as musical artists including Interpol, Turnstile, and Tyler, the Creator.
As the director of the ESPN-produced, Emmy-nominated, Clio award-winning documentary “Monochrome,” he continues to expand his impact across mediums, exploring the intersections of culture, sport, music, and community. With a client roster that includes cultural leaders like A$AP Rocky, Pharrell, and the late Virgil Abloh, Atiba effortlessly merges all aspects of youth culture into commercial and editorial work for brands such as Vans, Nike, Thrasher, Reebok, Oakley, Off White, and the Olympic Games. At this event, the Canon Ambassador will discuss a retrospective of his extensive career, while offering insight into the future of skateboarding, media industries, entrepreneurship and opportunities for meaningful social change. will also sign his new book,"The Skateboard Life: Movers, Shakers, Makers & Rulebreakers: The Quintessential Story of Skateboard Culture"
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