Athletic Brewing raises $50 million as non-alcoholic wave sweeps brewing

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Athletic Brewing raises $50 million as non-alcoholic wave sweeps brewing
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Athletic holds over 19% market share within non-alcoholic beer and is driving 32% of total non-alcoholic beer category growth, according to NielsenIQ data.

Leading non-alcoholic brewer Athletic Brewing Company raised an additional $50 million in equity financing in a round led by General Atlantic.

Company founder Bill Shufelt and head brewer John Walker pause at the Athletic Brewing’s non-alcoholic brewery and production plant on March 20, 2019 in Stratford, Connecticut.Leading non-alcoholic brewer Athletic Brewing Company announced Tuesday it's raised an additional $50 million in equity financing in a round led by General Atlantic.

"We are passionate about transforming the way modern adults drink and converting critics into believers. We're at the start of a long-term trend, and we couldn't be more excited to have General Atlantic by our side as Athletic begins its next phase of growth," the company wrote in aAthletic Brewing launched its non-alcoholic craft brewing facilities in 2018 and has since grown to become the 10th largest U.S. craft brewery and 20th largest overall U.S.

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