.AthleticBrewing Co. Lite non-alcoholic beer review: A breakthrough in refreshing, subtly hoppy non-alcoholic lager--a beer that many of us have been waiting for. craftbeer beertwitter nonalcoholic
in what we might refer to as “craft beer styles,” and yet not a single one of them has ever been labeled as “light beer.” Those words represent an idealistic gulf, a co-opting of terminology associated for decades in the minds of beer geeks with the “enemy,” that nebulous entity known as Big Beer. And yet, those words are also potentially a valuable tool of branding. People know what a “light beer” is, or they at leastthey do, which is ultimately more important.
Athletic is one of the biggest names in the NA-only beer space, and one of the earlier companies that came along with a focus on brewingand if I’m being honest, I typically feel as if their products fall somewhere in the middle of the pack in terms of what is available in the NA beer market. Their hop-forward styles in particular have not been my favorite among non-alcoholic IPAs, but I do appreciate their pioneering work in developing styles such as their stout-like NA dark beers.
From a marketing standpoint, it does make perfect sense that this brew would be pitched as “light beer,” and even use the “Lite” term first made famous by Miller Lite. That terminology is going to have a much broader appeal to the average drinker, and is most likely to get someone to try this product.
On the palate, I’m getting more of that crisp grain, along with slightly more bready or yeasty notes, along with florals and more of the lemon citrus. There’s a bit of hop bitterness; just enough to register faintly. It’s a crisp, clean profile with a low threshold of flavor assertiveness, but that’s exactly what it intended for the style, so I certainly don’t see it as a detraction.
This is a beer that could have been extremely boring, and it’s not that. In fact, I think this is pretty handily the best beer that I’ve had from Athletic Brewing Co. to date. It’s exactly the sort of non-alcoholic beer that has been missing from my repertoire; something that I can feel better about buying than the likes of Heineken 0.0. I’m really glad that this stuff exists, and I can see myself drinking quite a bit of it in the future.
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