AT&T, Viacom continue contract negotiations past deadline

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AT&T, Viacom continue contract negotiations past deadline
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MTV, Nickelodeon, Comedy Central and other Viacom Inc channels were still availa...

FILE PHOTO: The Viacom office is seen in Hollywood, Los Angeles, California, April 24, 2018. REUTERS/Lucy Nicholson

It was not immediately clear if a deal could be reached, sources briefed on the matter said. AT&T and Viacom declined to comment. These types of conflicts have become increasingly common amid waves of media consolidation and the migration of viewers from traditional pay television services to streaming TV services such as Netflix and Amazon.

Viacom had begun warning AT&T subscribers on Tuesday that its channels could stop being shown on the DirecTV service if it failed to reach a new contract by midnight on March 22.

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