This article explores AT&T's commitment to enhancing subscriber experiences through initiatives like the AT&T Guarantee, value-added services like Turbo, and the integration of generative AI in customer support. It also highlights AT&T's collaboration with AST SpaceMobile to expand connectivity through low earth orbit satellites.
in December, I had an opportunity to speak with Jenifer Robertson, executive vice president and general manager of the company’s Mass Markets business unit that provides consumer wireless and wireline services. I was eager to spend more time with her discussing what AT&T is doing to elevate subscriber experiences, especially given that her remit at AT&T is so large, representing the operator’s biggest revenue stream — $90 billion.
To address the latter, AT&T is also focusing on new value-added services. A great example of this is AT&T’s Turbo offering, which was launched in May of last year. Turbo gives customers the opportunity to purchase a data performance boost to foster smoother responsiveness for applications such as gaming, streaming, social video broadcasting and live video conferencing.
During our conversation, Robertson emphasized the value that AT&T places on facilitating connectivity everywhere and how burgeoning LEO satellite deployments serve as a vital element to fill coverage gaps. AT&T can leverage satellites to bridge the digital divide in less densely populated regions that are underserved by radio access network infrastructure.
CUSTOMER EXPERIENCE CONVERGED SERVICES GENERATIVE AI SATELITE CONECTIVITY AT&T GUARANTEE
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