AT&T said starting tomorrow it will offer premium video content for free to subscribers that don’t have channels like Starz, Epix, HBO and Cinemax
Starz will be available from March 26 to April 4 . Epix can be viewed from April 4 to April 16 and HBO and Cinemax from April 17 to April 20.
TV and video programmers and distributors have stepped up in the coronavirus, shelter-at-home era. Yesterday, CBS All Access announced a free month for its most popular series,. Showtime is offering a free month to new subscribers. Amazon Prime has added free videos and shows for kids, to name a few.
As for advertising, the #ConnectedTogether Campaign is a selection of commercials and digital advertising “that reinforce the power of connectivity during times of fear and division,” AT&T said. Brands everywhere are also having to rethink their ad campaigns as the pandemic is top of mind for worried viewers and consumers.
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