For years, Rick Ware Racing has struggled in Cup Series. But the addition of Justin Haley and other changes might signal a brighter future.
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“One of the differences is that we’re only one of a handful of people that have been racing for a living for decades,” Ware said. “A lot of people have come and gone in this business, and there has been a lot of new people that have come in the last four or five years and they’ve done some really, really good jobs and they’ve been able to integrate at a high level and will probably continue to do that. But that doesn’t mean that I’m still not going to keep trying to get to that level.
If the team was to make performance strides, Ware surmised, now was the time to do so. Thus, the long-term plan went into full effect. But that plan would necessitate taking many, many baby steps. “If you look at our expansion in the last several years in relation to the quality of our program, those intersect, and it makes us a valuable entity,” Ware said. “We’re a team where if you’re a sponsor and you have X amount of dollars and you would like to be at the Daytona 500, you’d like to be at the NHRA U.S. Nationals, you’d like to be in Supercross in January when there’s no racing on television and the Indianapolis 500 and things like that, we can provide that.
That passion to cement his spot within the garage was instilled in him by his father, a drag racer himself, growing up in Southern California. Already immersed in the sport, the younger Ware began racing competitively himself, first dragsters and motorcycles then sports cars and even dabbling in NASCAR, only for his career to be cut short due to injuries sustained in a wreck at California Speedway in 2000.
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