If you’re following New York Fashion Week through TikTok, you’re witnessing an alternative reality.
Influencers with hundreds of thousands of followers are posting “get ready with me”/#GRWM and “a day in the life” videos taking viewers through events and fashion shows that aren’t on the official calendar, or even on the radar of most of the editors, journalists, retailers and celebrities cramming into the first, second and third rows at shows such as Ralph Lauren and Eckhaus Latta.
For their followers, that distinction may mean nothing: Getting dressed by Chanel in a borrowed Chanel suit is still getting dressed by Chanel, even if it’s only to fete a perfume. And considering that, this is savvy on behalf of the fashion houses. The question is whether the brands welcoming the influencers to their fashion shows are onto something other brands haven’t gotten yet, or merely hungry for exposure amid an ambivalent American fashion audience.
The exception is Sofia Richie Grainge, who has 3.4 million TikTok followers and is Town & Country’s September cover star. She attended Ralph Lauren and warmly greeted the Proenza Schouler designers Jack McCollough and Lazaro Hernandez backstage. But there’s no je ne sais quoi at work here: Richie Grainge is a nepo baby, the daughter of Lionel Richie and sister of Nicole Richie, which means she grew up in a world of designer clothes and pop culture credibility.
Holstein’s runway was almost like her own #GRWM video: There was a big leather jacket with the outta-my-way shoulders that first appeared in Saint Laurent’s Fall 2023 show in February; there was the carefree arrogance of a white silk sleeveless dress by the Row; and there was a nod to the big gold accessories of Daniel Roseberry’s Schiaparelli in a belt clasped with two big hands.heavy, and a sleeve she repeated throughout the collection is the shape and practically the size of a cumulous cloud.
The idea behind Helbers’s clothing is in the name: It’s cut so that, although it may look like a blousy something or other on the hanger, on your body, it takes on a lively and elegant form. A T-shirt falls in a twist that can be pulled up loosely or down tautly; a rose-pink dress hugs the hips and gives at the waist. He uses just a handful of fabrics in each collection. His sizing is loose, designed so you decide what fit looks best.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
LUXUO Style: The Latest from New York Fashion Week and the Fashion IndustryFrom Peter Do's Helmut Lang debut to Ralph Lauren' glamorous return to New York, these shows made the headlines for all the right reasons.
Read more »
New York Fashion Week Finds a New Way ForwardWhile designers celebrate anniversaries, returns, and remixes, they're also discovering a balance between past and present
Read more »
The Fakery Begins at New York Fashion WeekPlus: Peter Do’s Helmut Lang Debut didn’t quite hit the mark.
Read more »
Ralph Lauren’s Glamorous Americana Returns to New York Fashion WeekWith a surprise appearance from supermodel Christy Turlington.
Read more »
Alexandre Birman and Vogue’s Willow Lindley Host a New York Fashion Week LuncheonVogue100 kicked off the jam-packed week with a few notes from Vogue’s director of accessories and collaborations, Willow Lindley, accessories editor Ciarra Lorren-Zatorski, and Brazilian designer Alexandre Birman.
Read more »