The king of kitsch is leaving after a decade-long reign.
of Scott backstage at his 2017 Moschino spring show, standing between a model covered in florals and another wearing a tutu and a tiny crown. As expected, plenty of celebrities wore the brand to the gala that year—perhaps none as famously as Katy Perry, who first appeared in a Moschino chandelier gown before changing into a Moschino hamburger costume for the after-party. Kevin Tachman/MG19
It's hard to imagine Moschino without Jeremy Scott, which is why so many fans online right now are lamenting his departure as the end of an era. Since taking over in October 2013, Scott carried on Franco Moschino's legacy of satirizing the fashion industry with witty. pop-art-inspired collections that remarked on consumerism and capitalism.
Years later, Scott would make his own spoof on Chanel for his first collection for Moschino in 2014: Red and yellow skirt suits inspired by Ronald McDonald with flap bags reimagining the brand's iconic heart design as McDonald's golden arches. The fashion tide had shifted by then, with reviewers calling the collection “ingenious.” Karl Lagerfeld was a known fan, even saying in interviews that Scott might be the only designer who could take over Chanel after him.
Instead, Scott went on to collaborate with Barbie, My Little Pony, and Spongebob. Whereas plenty of brands have turned to gimmicks in recent years to go viral, his love of absurdity felt encoded into this aesthetic—and the brand's DNA. The capacity to make a Hersey's chocolate wrapper dress that has people thinking, “Yeah, that makes sense” feels singular to Scott. No one does cheap and chic like him.
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