Men's jewelry trends drive growth at mass market retailers like Zales, Kay Jewelers & more due to gender fluidity, experimentation & celebrity influence.
has been a growing category for several years now, as more men embrace fashion-forward styles beyond the traditional wedding band, watch and cuff links.for some time, and now the trend has trickled down to larger retailers such as Kay Jewelers, Jared, Zales and Helzberg Diamonds, which are meeting demand by continuing to expand their men’sassortments.
Zales, Jared and Helzberg Diamonds are additionally seeing growth within mixed metals, gold chains and alternative metals like dinosaur bone or titanium. Retailers are seeing the trend of stacking and layering jewelry, a long-standing practice for women, enter the men’s category. “Kay is known for its storytelling and we are showing how to put looks together,” Lawler said. “It makes them more comfortable when they see it, whether it’s on our website or it’s in print — seeing a lot of layering and things that they may not have been comfortable with in the past.”
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