A rare glimpse inside the porcelain manufacturer making up to 8,000 pieces every day
Every morning at 8am, 250 employees, many of whom used to live in the specially built homes surrounding the Ginori 1735 manifattura, put on a uniform of teal tracksuits and tees, and assemble in the shadow of the Ginori water tower. At the sound of the thrice-daily siren, they begin producing up to 8,000 pieces of white and decorative porcelain per day. This has long been the ritual at the 100,000sq m site that lies 6km north of Florence.
Here, in 1737, together with a master painter and kilnman from Vienna, the Marquis Carlo Andrea Ignazio Ginori, a well-travelled politician and diplomat who’d encountered the so-called “white gold” in China, established the Manifattura di Doccia. Within a decade there were two highly fruitful kilns – one for majolica and one for porcelain – and 55 employees. By 1850, staff numbers had more than quadrupled. The Doccia streets – including via del porcellana – still nod to this productive moment.
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