Speaking at the 3rd annual ForbesCMO Summit Europe last week in London, James Kirkham, chief marketing officer for Copa90, said brands in a time of political uncertainty and global strife have the capacity to “heal division” and “bring people together”
Speaking at the third annual Forbes CMO Summit Europe last week in London, James Kirkham, chief marketing officer for the media company Copa90, said brands in a time of political uncertainty and global strife have the capacity to “heal division” and “bring people together.” For example, he said sports have been used in times of war to help bring nations together over a friendly and peaceful match. However, Kirkham was quick to point out that it’s not just something siloed to sports.
Kirkham said brands such as a major beverage brand and a beer company are now looking at how to craft campaigns focused on the 2020 presidential elections in the U.S. According to Pitt, marketers need to focus on finding ways to connect people based on common “values in society.” However, he admitted how strange it is for a bank to be one of the few industries willing to risk enough on a bold campaign.
“If we don’t have inclusive teams, we will ingrain bias that none of us will want the consequences of,” Peluso said. “You see that today, where too many artificial systems universally recognize the word ‘programmer’ as an exclusively male word. Or they don’t recognize the word ‘her.’”
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