When Sony Corp Group teases “Gran Turismo,” its long-awaited adrenaline-fueled film adaptation of Sony PlayStation’s hit car-racing franchise at the CES 2023 technology trade show this week, it will really be showing off its new identity as a content-driven company.
The shift is reflected in Sony’s results, with two-thirds of operating profit coming from games, music and the film studio. Operating profit rose 8% to 344 billion yen for the July-September quarter, beating analyst estimates.
Sony had struggled for decades to achieve the “synergy” the company touted with its 1989 acquisition of Columbia Pictures Entertainment. It acted as a cultural attaché to Hollywood, “someone who could talk in their language,” PlayStation chief Jim Ryan said in an interview, “in a non-confrontational, non-adversarial way just, you know, just try to do the best thing for both divisions.”
Sony Music Entertainment CEO Rob Stringer said Yoshida’s “light touch” has proven successful. “Quite frankly, the ideas are flying around, and everyone's much, much more comfortable about talking to each other,” Stringer said.
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