Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech.
rumors swirled that Asus might leave the smartphone business, at a recent event in Taiwan, Asus chairman Jonney Shih confirmed that the company has no plans to release new smartphones in the foreseeable future.
That’s a firm answer for Zenfone and ROG fans, though Shih hinted this might not be a permanent goodbye. He stopped short of saying whether Asus could return toFor current owners, Asus promises continued support. Maintenance, software updates, and warranty coverage for existing devices aren’t going anywhere. So, while no new models are coming, your current phone won’t be abandoned just yet. The reasoning behind this shift seems clear, too: Asus wants to focus more on AI. The company sees limited growth in smartphones compared to emerging opportunities in AI-powered hardware, including PCs and smart glasses. Development resources that once went into phones are now being redirected toward these areas.This is the last Zenfone 12 Ultra. | Image credit – PhoneArena Even with strong brand recognition, Asus faces a crowded Android market. Unlike iOS, Android is shared by dozens of companies worldwide. Over 70% of global users rely on Android devices, meaning there’s intense competition at every price point.To stand out, a brand needs something unique. Competing with giants like Samsung is already a challenge, and Chinese brands like OnePlus, Oppo, Honor, and vivo are all moving quickly, flooding the market with feature-packed phones.were solid offerings, but solid isn’t enough in today’s flagship space. Their cameras lag behind other $1,000+ devices, and only offering two years of Android updates feels outdated. So, after all, in a market where consumers demand cutting-edge hardware and long-term support, stepping back might be Asus’ smartest move.– maybe a year or two to prepare a truly standout release. But it appears Asus is stepping away for the long term. ROG phones leaving the scene is especially notable, as it opens up space in theniche. Competitors like Redmagic now have a chance to attract more gamers, while Asus shifts its focus to new tech ventures. For fans, it’s a bittersweet moment. The brand has been reliable for hardware enthusiasts, but yeah, now the spotlight turns elsewhere. Asus is betting that AI and other emerging tech can offer more growth than smartphones ever will. And we will be here to see if this is true. Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountTo help keep our community safe and free from spam, we apply temporary limits to newly created accounts: New accounts created within the last 24 hours may experience restrictions on how frequently they can post or comment.Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.Galaxy S26 release timetable: let's make sense of the messYou could get money back from Visible if the Verizon outage hit youIf you love a bargain as much as I do, you can't miss this $150 Galaxy Watch Ultra discount
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
5 Android Phones More Powerful Than The Samsung Galaxy S25As a tech enthusiast, Alvin started a personal tech blog in 2018 and began his professional writing career a year later, in 2019, when he worked as a contributor for Kenyan-based TechTrendsKE and Tech Arena, writing news, features, how-to guides, and reviews in the consumer tech space.
Read more »
4 Major Android Phones More Powerful Than The Google Pixel 10 ProGaurav has been writing about consumer technology for 15 years. He started his tech journalism career with a self-published blog about Android that quickly became one of the most-read Android blogs in India.
Read more »
6 Ways Android Phones Will Change In 2026Chris started blogging about tech by accident when he figured out his passion for consumer electronics, especially mobile devices, and telling stories could be intertwined.
Read more »
5 Android Phone Brands With The Best WarrantyAs a tech enthusiast, Alvin started a personal tech blog in 2018 and began his professional writing career a year later, in 2019, when he worked as a contributor for Kenyan-based TechTrendsKE and Tech Arena, writing news, features, how-to guides, and reviews in the consumer tech space.
Read more »
7 Android Gestures You've Probably Never Tried (But Really Should)Emma is a freelance content writer and editor who, prior to working for SlashGear, contributed technology articles to Techopedia, TechRadar, and Tom's Guide. She wrote as a side hustle for thirty years before taking the leap into full-time writing a few years back.
Read more »
Your Pixel 10 is about to get way smarter with this Magic Cue upgradeTsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech.
Read more »