KUALA LUMPUR, June 18 — Astro Malaysia Holdings Berhad has seen a record jump in its viewership during the first quarter of 2020, in part due to the movement control order (MCO) imposed as a result of the ongoing Covid-19 pandemic. Despite lower revenue year-on-year (y-o-y) by RM182 million,...
BY JERRY CHOONG
Despite lower revenue year-on-year by RM182 million, resulting from a decline in advertising and subscription, Astro attracted over 250,000 new users by making its premium content Astro GO free for all Malaysians. Throughout the MCO, Astro said it kept viewers informed and entertained with complimentary viewing of Movies, News, Learning and Stay Home Concert channels, while its Njoi customers received complimentary viewing of additional channels.
Its group chief executive officer Henry Tan said the company was quick to take a series of actions to support the nation, customers and communities.
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