Aston Martin will miss its 2021 earnings target by £15m following delays to the Valkyrie hypercar programme
was double the allocation of cars that will be built, and that the income from the Valkyrie project is delayed rather than lost as a result of the ongoing demand for the cars.However, Stroll and CEO Tobias Moers highlighted the positive steps taken by Aston Martin in 2021, including growing wholesaled cars 82% to 6182, including 3001SUVs, and noting that supply was lower than demand, removing the need to discount and protecting residuals.
“I am extremely pleased that our core business has delivered to plan with over 6000 core wholesales in the year while driving inventory to levels that are appropriate for an ultra-luxury business,” said Stroll."The evidence is there that our strategy is working, as retail sales are well ahead of wholesales supported by strong pricing and improving residual values. It is a very long time since the core business was in such good health as it is today.
“We have achieved an enormous amount and are well on track with our transformation of Aston Martin into one of the greatest ultra-luxury brands in the world with new leadership, partners and products, and our, which has significantly increased our brand exposure, perception and desirability.” Moers added: “Our core business delivered as planned while navigating a challenging external operating environment. We are achieving strong pricing and closed the year with dealer stock at optimum levels aligned to our business approach.”
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