Aston Martin slashes 2021 model prices by up to $14,000 - Business Insider

Luxury carmaker Aston Martin will slash its vehicle prices by up to $14,000 to be more competitive

In an unusual move, Aston Martin will slash prices for multiple 2021 models.

The 2021 Vantage Coupe will see a roughly $7,000 price reduction and will start at $142,086 including destination fees,reports. The price of the 2021 Vantage Roadster will drop by $14,000 compared to the 2020 model, the report said,and retail for $150,086. "The Company continues to implement a strategy to rebalance the core business and has taken the decision to align its global pricing to give it headroom for more profitable products and variants it has planned for the future, which has seen a price realignment on certain models and derivatives in some markets," the spokesperson wrote.

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