Aston Martin's model configurator puts the cars in the pits

You can picture your dream Aston Martin in Aston's Formula 1 team's pit garage.

Since “almost 90% of our customers are passionate about Formula 1,” Aston’s marketing chief Renato Bisignani said that the garage setting--no signs of grease or dirt

anywhere--works as “a key ingredient to our award-winning configurators success.” He said that more than half of Aston’s buyers look in on the configurator “during their purchase journeys.”

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