Aston Martin CEO Adrian Hallmark announced a shift in the brand's strategy, prioritizing a gradual transition to electric vehicles and emphasizing its heritage models. While the company still plans an all-electric model within five years, the majority of sales in 2030 are expected to be combustion or plug-in hybrid vehicles. Hallmark confirmed the continued production of V8 and V12 engines for as long as regulations permit, and highlighted the brand's focus on customization and special editions.
Five months after his appointment as CEO of Aston Martin, Adrian Hallmark has detailed the brand's new direction. The company is slowing down its transition to electrification, will hold on to combustion engines and has dropped plans for a renaissance of the Lagonda.While Aston Martin still plans to launch its first 100-percent electric model within five years, the company has scaled back its electric vehicle program.
Aston Martin will continue to source its gas engines from Mercedes-Benz, but will develop its plug-in hybrid system in-house, in order to better control the architecture and size of the batteries.Hallmark confirmed the V12 and V8 engines will remain in production as long as regulations allow. The V12 could survive until 2030, but in low volume, while the V8 should be available until 2035.
As for synthetic fuels , Hallmark recognizes their potential, but he doubts they can be produced in sufficient quantities to fully replace fossil fuels.Despite the growing popularity of SUVs, Aston Martin has no plans to produce a second SUV to complement the DBX, launched in 2021 and recently updated for 2025. The company prefers to perfect its existing model rather than explore more robust or compact segments.
ASTON MARTIN ELECTRIC VEHICLES HYBRID TECHNOLOGY CUSTOMIZATION SUV
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