Virginia Trioli’s Melbourne morning show shed audience rapidly. Now an internal report has called for a major overhaul of its capital city stations.
ABC Radio audience shares in Sydney and Melbourne over the past three years.Virginia Trioli, the host of ABC Radio Melbourne’s morning show,due to ongoing illness in her family. Long-time Drive presenter Raf Epstein was named as her replacement from September 18.
“The reviewers have taken a deep dive into what has been driving the softening of our share and reach post the COVID years. That process is entirely normal for us,” Mr Latimer toldHe did not agree ratings had fallen “drastically”. Rather, they spiked during the pandemic and fell back down, and have now begun an upward trend. “We are working hard to ensure that trend continues,” he said.
It has been a big week in the radio industry, and especially in Melbourne. 3AW’s morning show presenter Neil Mitchell announced he would depart at the end of this year after 34 years in the seat.
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