Asics Corporation said on Wednesday that it will spin off its successful Onitsuka Tiger brand next year through an absorption-type company split.
that it will spin off the Onitsuka Tiger business operated by the company, and its regional business entities in each country. In tandem, it will reorganize the structure so that OT Group will serve as the global headquarters for the Onitsuka Tiger business, with subsidiaries under its umbrella responsible for functions such as sales and manufacturing.
Asics will continue to be led by president and chief operating officer Mitsuyuki Tominaga and will remain headquartered in Kobe, Japan, the company said. The new OT Group will be led by president and chief executive officer Ryoji Shoda, who currently serves as the brand head. OT Group will be headquartered in Tokyo.
The move comes after Asics noted that its Onitsuka Tiger business has experienced accelerated growth in recent years, driven by the expansion of its geographic footprint and Under the internal company system, the business has promoted initiatives centered on the expansion of directly operated stores and has worked to establish its position as a “luxury lifestyle brand. ” This could be seen through recent collaborationsNow, through this reorganization, the company will transition the Onitsuka Tiger business to a more “independent operating structure,” Asics noted.
“This is expected to enable faster decision-making and enhance the creation of competitiveness tailored to the brand’s unique characteristics,”in a statement. “In addition, across the Asics Group as a whole, the company will strengthen its governance framework while enhancing the visibility of business performance by segment and clarifying management accountability.
” Through these measures, the company added that it aims to “further enhance the brand value of Onitsuka Tiger, achieve sustainable business growth, and increase the overall corporate value of the Asics Group. ”, net sales for Onitsuka Tiger grew 33.8 percent to 37.8 billion yen , up from 28.3 billion yen , the prior year period.
In fiscal 2025, sales of the brand jumped 43 percent from a year earlier to 136.5 billion yen , buoyed by strong demand in Europe, inbound tourism to Japan and a weaker yen. WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
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