HONG KONG (Reuters): Demand for plant-based protein foods is surging in Asia, suppliers say, as suspicion over possible links between wild animal meat and the new coronavirus drives some consumers, particularly in Hong Kong and Chinese mainland, to rethink diets.
Though still a tiny business compared to Asia’s giant meat supply chain, vegetarian alternatives to meat, dairy and seafood are gaining growing custom from people like Hong Kong-based fitness trainer Mike Lee
The global death toll from the pandemic has now topped 170,000, with more than 4,600 reported dead in Chinese mainland. But Green Monday’s Yeung said his company’s online sales have more than doubled in the last two months, citing the impact of the coronavirus: Among the most popular purchases is a pork substitute called Omnipork, used in dumplings, noodles and rice, while Beyond burgers, plant-based chicken nuggets and non-dairy milks have also been doing well, he said.
Meanwhile, restaurant firm Yum China’s KFC chain will sell plant-based fried chicken for the first time in China at three outlets in a promotion between April 28 and 30. The nuggets will be supplied by US agribusiness giant Cargill Ltd.
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