Asia’s richest man has announced plans to relaunch an iconic 1970s soda brand that once rivaled Coca-Cola and Pepsi, prompting a wave of nostalgia on social media
Asia’s richest man, Mukesh Ambani, has announced plans to relaunch an iconic 1970s soda brand that once rivaled Coca-Cola and Pepsi, prompting a wave of nostalgia on social media among the millions of Indians who grew up drinking the beverage. Ambani’s Reliance Group said this week it would reintroduce Campa Cola to India’s multibillion-dollar non-alcoholic drinks market this summer in three flavors: cola, lemon, and orange, CNN affiliate CNN News-18 reported.
Meanwhile Atul Mohan tweeted that “some brands remain timeless … people still ask, ‘will you drink Campa?’” While Coca-Cola was introduced in India in the 1950s it withdrew from the market just over two decades later when the Indian government introduced a regulation that would have required it to reveal its formula. In its absence, the Indian alternative Campa Cola became immensely popular and soon grew to lead the country’s soft drink market.
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