Olivia Cotes-James, founder of LUÜNA Naturals wants society to talk about menstrual health. FMTNews FMTLifestyle Asia menstrual
Olivia Cotes-James, founder of LUUNA Naturals, speaking during a workshop in Hong Kong. No more euphemisms, no more opaque marketing, no more superstitions, and no glossing over cramps, bleeding, or pain: Reframing current attitudes is vital for female empowerment and health, as well as the environment, says the 29-year-old founder of LUÜNA Naturals, which hails itself as Asia’s first period care company with an all-female leadership team.
On average women will spend up to eight years of their lives on their period, according to Unicef. They are vital to the continuity of the human race, but myths and misconceptions still dominate worldwide. “In doing so, we ignore vital signs of underlying health issues. For example, around one in 10 women have endometriosis, yet it still takes almost a decade on average to diagnose.
In parts of Asia, the situation is even more complex for women as deeply ingrained cultural and religious beliefs often add another layer of restrictions on them. Its social impact arm, The LUÜNA Period Collective, collaborates with a network of local initiatives. Switching to a cup, which could last up to ten years, would potentially save billions from landfill where they can take centuries to decompose.Born in New Zealand but raised in the UK, Cotes-James now splits her time between Hong Kong and Shanghai. She’s clear that while there are pronounced issues in Asia, universally women have been let down by inequality and archaic approaches to female reproductive health.
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