The founder opens up about her Target-exclusive brand, mental health struggles and self-love rituals.
“I struggle and still struggle with mental health,” said Ashley Tisdale. “I met with a lot of Eastern and Western practitioners thinking something was wrong with me and it was all anxiety.”
A year and a half after going through experiences with anxiety and depression, Tisdale created her lifestyle blog Frenshe as a platform to share vulnerable stories and connect with people. “I learned a lot through [this experience], and I wanted to share what I learned. Moderation is key and living a cleaner lifestyle is more beneficial for your mental health.
“The mood science technology is a technology that uses the power of scent to evoke a certain mood,” explained Tisdale. “I noticed that lavender made me feel more relaxed and citrus made me feel more awake.” Before the pandemic, people were “working nonstop and on a train that kept on going,” she said. The rituals created then helped ground Tisdale during her time staying at home. She was very used to being on set and doing different things — saying that as an anxious person, constantly keeping oneself busy is the norm.
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