Southeast Asia is among the forefront regions on global e-commerce dynamism. Estimates show the region’s digital economy tripled from $32 billion in 2015 to $100 billion in 2019. Know more:
Southeast Asia is among the forefront regions on global e-commerce dynamism. Estimates show the region’s digital economy tripled from $32 billion in 2015 to $100 billion in 2019. This upward trajectory proved resilient, notwithstanding the lockdowns during the pandemic, as gross merchandise value surged to $170 billion in 2021, and inched close to $200 billion in 2022—doubling its 2019 levels in three years.
Availing goods and services through digital platforms remains a customary part of daily life among digital consumers post-pandemic. For example, ride-hailing applications continue to disrupt urban mobility in key cities around the world, and Southeast Asia is no exception. A 2022 Blackbox survey conducted on six Southeast Asian markets found that more than half of respondents recently used ride-hailing applications.
a. OLPs became a choice for people looking for secondary and complementary jobs. However, job-lookers were not always absorbed because of the competitive nature of these arrangements. d. While only a few major platforms dominate in the market, their revenue shares are contestable and can be challenged by potential local entrants. This is possible given the heterogeneous nature of labor being exchanged and the lack of uniform earning structures in these markets.
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