Everything is on sale from today meaning you could buy your entire Christmas dinner and keep it in the freezer
Asda customers can now stock up on frozen Christmas dinner essentials to feed a family of six for £4.17 per head. Available to purchase from today, in-store and online, the same products would have cost a total of £27.29 last Christmas in 2022, meaning this year, Asda customers can pick up a Christmas dinner for even cheaper, saving £2.29.
This announcement follows Asda’s latest round of price cuts on 232 branded and own-label products. Insight from Asda’s latest income tracker reveals that despite improvements in inflation figures, disposable income continues to fall for 60% of UK households, compared to the same time last year – with the lowest earning households having a deficit of £72 in disposable income per week.
According to research commissioned by the British Frozen Food Federation , 38% of people are buying more frozen food than last year, further showing the impact that these levels of inflation are having on consumer spending behaviour. Asda customers are already saving up for Christmas using the Christmas Saver Cashpot in the Asda Rewards app, after its launch in August. For customers planning ahead, Christmas grocery delivery and click and collect slots are available to book online at Asda.com or via the Asda app.
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