Demand for the range has soared due to the cost of living crisis
“To make sure as many customers as possible can buy these products we are temporarily limiting purchases to a maximum of three of each product.
“This will be for a short period and we will let you know as soon as these limits are removed. We are sorry for any inconvenience this may cause.” Just Essentials was introduced by the food chain only three months ago and replaces Asda’s previous low-price range Smart Price, offering food and household essentials at a lower price., and households are expecting soaring energy bills in the months ahead, meaning a lot of UK households has had to resort to cheaper products to make ends meet.
Asda’s Smart Price range will be available in stores until fully phased out, and from then on the Just Essentials will take over completely.
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