Asda has started the New Year with its Big January Price Drop campaign, offering discounts on over 2,500 popular groceries and household essentials. The initiative aims to help shoppers save money amidst ongoing financial concerns and inflation. Reductions are available on a range of products, including cheese, fish fingers, chicken fillets, beef mince, and cleaning items, both own-brand and branded.
Asda has kicked off the New Year by announcing its latest price-drop campaign that will save shoppers money on thousands of household staples. January is already a difficult month for many, coming off the back of the expensive Christmas season.
The campaign kicked off yesterday, January 1, and it will see over 2,500 popular groceries and household essentials reduced by an average 26 per cent. Available to shop online and in store, the supermarket giant has said its money-saving scheme will reduce products shopper buy week in, week out, with cuts being made throughout the rest of January.
Commenting on the initiative, David Hills, Chief Customer Officer at Asda said: "We know that as we come out of the festive period, budgets can be a concern for many families. Join the Daily Record's WhatsApp community here and get the latest news sent straight to your messages.
ASDA Price Drop Grocery Inflation Savings
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