ASCAP (the American Society of Composers, Authors and Publishers) announced plans Monday to do with its three fall awards shows what it previously did with four shows in the spring and summer: take…
announced plans Monday to do with its three fall awards shows what it previously did with four shows in the spring and summer: take them online and turn them into multi-day affairs designed to appeal to the public as well as the music industry. The pandemic-era shift in plans affects the performing rights organization’s country, Christian and London awards.
The ASCAP Country Music Awards, which normally take place in Nashville three days before the CMA Awards, will be spread out over the longest time frame, now taking place online Nov. 9-12, a period of four days that extends the virtual event through and after the CMAs .The ASCAP London Music Awards are also set to take place over a two-day period, Oct. 21-22.
Each of the three awards “shows” will now take place on ASCAP’s social media channels, with video acceptance speeches and performances spread out over the respective time frames. ASCAP leaders were compelled by quarantine conditions to pioneer the format for its pop, screen, Latin and rhythm & soul awards shows.said in a statement, “these virtual awards events give us a much-needed reason to smile, laugh and celebrate together during this difficult time. It is beautiful to see the outpouring of love and support as friends, family and fans cheer on the creators behind their favorite songs.
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