I am a global CEO, entrepreneur, business leader, linguaphile, philanthropist, feminist, and mother. After living, studying, and working in five countries across the globe—and quitting a particularly nightmarish job—I decided it was time to chart my own future.
Skateboard Vert Final during X Games Ventura 2024 at Ventura County Fairgrounds and Event Center on June 30, 2024 in Ventura, California. revenue generated by women’s elite sports to surpass $1 billion in 2024—a prediction that may soon become reality as more sports fans eagerly clamor for women’s sports content.
Watching last week’s thrilling Women’s Vert competition at the X Games and seeing the sheer talent and rapid progress women skateboarders are making, it’s remarkable to think that prior to last year, this event didn’t even exist. In fact, one of the most exciting X Games competitions—Vert Best Trick, a longtime staple for the men—was only added for women.
Corporate America is also starting to see what they’re missing out on by not collaborating more with women athletes and sports teams. AT&T and Amazon Prime Video struck up ato cash in on viewership for the WNBA and NWSL, which would open the door for more brands to advertise with women athletes and sports teams.
Women's Sports Caitlin Clark Ncaa Wnba Sport's Business Sports X Games Women Athletes Sports Industry
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