Bed Bath & Beyond’s stores have officially shuttered, but customers can still shop the brand through its relaunched website and app.
The e-commerce company, which has long felt its name was a detriment to its business, will insteadThe newly launched website and app will feature the sorts of products that Bed Bath's customers have come to love and expect, but it'll also feature a wide assortment of goods in its revamped "beyond" category, which includes merchandise Overstock was already selling. It'll also feature one of Bed Bath's most beloved relics: plenty of coupons.
"We're self aware enough to know that nobody, not even my children, would put 'registered at Overstock.com' on their wedding announcement, baby announcements, but they will put 'registered at Bed Bath & Beyond' on both those announcements. So it's a name that people like, they're proud of, that they want to be associated with."
Direct traffic to the site and conversions are both up, along with returns on ad spend for performance marketing, said Johnson.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Overstock breathes life into Bed Bath & Beyond with rebranded websiteOverstock.com Inc. has completed its rebrand with the launch of the "new" Bed Bath & Beyond website -- bedbathandbeyond.com -- in the U.S. on Tuesday.
Read more »
Overstock CEO has big plans for Bed, Bath & Beyond’s leftoversOverstock CEO Jonathan Johnson is taking the best from his company and Bed Bath & Beyond and combing them to create a powerhouse eCommerce brand in North America.
Read more »
Overstock officially launches Bed Bath & Beyond domain online in USThe online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed Bath & Beyond.
Read more »
Thanks to Utah-based Overstock, Bed Bath & Beyond is backA month after Utah-based Overstock.com announced it bought Bed Bath & Beyond’s brand out of bankruptcy, the company has dumped its name and morphed its website and app.
Read more »
Bed Bath & Beyond Returns As Online-Only Retailer Operated By OverstockBedBathAndBeyond.com and Overstock.com have now become one combined online retailer.
Read more »
Utah-based Overstock officially relaunches online domain as Bed Bath & BeyondUtah-based Overstock officially relaunches Bed Bath & Beyond domain online in the US, after acquiring the bankrupt retail chain's intellectual property assets for $21.5 million in June.
Read more »