In the last day of closing arguments in the antitrust lawsuit, lawyers sparred over the search advertising market and the “history off” setting for internal chats.
The fate of Google’s search business is now in the hands of Judge Amit Mehta, as closing arguments concluded in the landmark trial on Friday. The Department of Justice and plaintiff states made their last arguments Thursday on Google’s alleged anticompetitive conduct in the general search market, and on Friday focused on its allegedly illegal conduct in search advertising. Google was also under fire for failing to retain chat messages that the DOJ believes could have been relevant to the case.
Because ads are sold through a complicated auction, not even Google has total insight into the pricing mechanism behind it. It simply isn’t the same as a Coca-Cola rep walking through a grocery store to see Pepsi’s prices.
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