MultiChoice keeps losing its most-valuable DStv Premium subscribers who no longer see the expensive offering providing enough value for money. | Channel24
from Yellowbone Entertainment that was supposed to have started last month on Showmax. The October debut of the most expensive TV series yet filmed in South Africa is now delayed by several months to possibly February 2022.is due millions of rand in unpaid money it requires to complete post-production work. The due payouts, as part of South Africa's stalled film rebate scheme ran by the department of trade, industry and competition , were abruptly cancelled.
Overall, MultiChoice added 1 million subscribers in the six months to the end of September 2021 and now has 21.1 million pay-TV subscribers. The top-end loss is made up for ongoing lower-tiered subscriber growth, increasing from 8.7 to 8.9 million subscribers. The mass-market DStv Family, DStv Access, and DStv EasyView subscribers grew by 6%, from 4.4 million to 4.7 million.
Showmax subscribers are growing, however, with paying Showmax subscribers increasing by 42% and with overall online users rising 33% from the prior period,"representing a 3% gain in share of the African OTT market since December 2020," MultiChoice says. "What we've seen is that as a result of the lack of rugby, you see people coming down, but as soon as rugby comes back, you see people going up," Mawela said. However, while rugby and other sports returned to SuperSport the past few months, DStv Premium subscribers didn't.MultiChoice says about its latest six-month financial results that local content continues to be"a core part of the group's differentiation strategy".
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