Hundreds of other breweries also can be seen on the backs of the estimated 50,000 riders taking part in RAGBRAI, the annual bike ride across Iowa.
Heady stuff for a still-young brewery in a town of roughly 7,500 nestled well away from the nearest urban area.
The same story is unfolding in small towns across the state: Most have at least one brewery that has become a destination, driving tourism to places that might otherwise receive few visitors each year. That is evident in the Iowa Craft Beer Tent, which pops up at events across the state, and where consumers wait in long but fast-moving lines to have their pick of up to 20 beers and ciders pouring straight from taps on the trailer.
Overall, U.S. beer sales decreased by 3% last year, according to the Brewers Association, but craft brewery sales remained stable, and that drove up the share of independent brewers to 13.2% by volume. Retail dollar sales of craft beer increased by 5% to $28.4 billion, accounting for nearly a quarter of the $115 billion beer market.
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