Retailers say it's a deterrence strategy necessary to combat theft. Shoppers say it's an inconvenience that makes them want to buy those products elsewhere.
Retailers say it's a deterrence strategy necessary to combat theft. Shoppers say it's an inconvenience that makes them want to buy those products elsewhere.
“I recognize there is a reason why those things have been put in place, but it just makes me not want to patronize that store,” said Andrew Lax, 38, of Bala Cynwyd, who has shopped at stores in the city and suburbs for the past decade. Many people are starting to feel this way, said Peter Fader, a marketing professor at the University of Pennsylvania’s Wharton School who studies consumer behavior.In-person retailers are “already facing these online pressures,” he added. By locking up so many items, companies are “making it harder for themselves” to keep customers loyal.
In response to written questions, Walgreens spokesperson Megan Boyd said: “Retail crime is one of the top challenges facing our industry today.” At a Target in Deptford, there were no locked cases, though some products, including hair and grooming tools that cost around $100, had protective packaging that can be removed at the register.Philpot, who owns a junk removal company, decided he didn’t want the product enough to call an employee over to unlock the case.“It just makes me feel like, ‘Damn, crime must be increasing,’” said the 32-year-old Collingdale resident. “People will steal anything if they need air fresheners behind glass.
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