California is reopening, but anxious customers are slow to come back
From restaurants to shopping malls, the California economy is grinding back to life after months of coronavirus closures.California should know the answer soon enough.for reopening retail businesses and restaurants, many smaller counties are already turning on the “open” signs while larger counties like Orange and San Diego hope to join them in the coming days.
“People are shopping,” said Natasha Shelton, the senior general manager for both malls. “The feedback from our shoppers is that they are very excited to get back to a sense of normalcy. They are treating themselves to a nice set of shoes or some other item they’ve been used to, to boost their mood. This is something they treasured before and they’re treasuring it even more now.”
“It’s a sense of relief,” said Harris. “People are happy to get outside. People are happy to support our businesses. You have a sense of community in some way [like], ‘Hey, we got this.’” Shelby Massey, the owner of Studio 622 Salon & Spa in Yuba City, decided to stay closed because she fears pushback from the California Board of Barbering and Cosmetology. She receives calls every day from potential clients and has a lengthy waiting list— with nail services booked until almost July.
So far, Vick said, the parlor has been busy, with more than 20 customers a day. But it received almost twice as many clients before the pandemic.One of her first appointments was with a local who had been waiting to get a tattoo of a tree on his forearm to memorialize his mother, who had died recently.
Unlike some gyms that offer virtual classes via Zoom or Facebook Live, Evelyn Guzman’s Pilates studio in the city of Orange was completely shut down for two months. Guzman and her husband dipped into their savings to support themselves and their five children, but their landlord wasn’t willing to give them a break on the $2,800 monthly studio rent.“It started to really hurt us,” Guzman said. “We have rent to pay. We have bills to pay. It’s our livelihood.
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