Why has American media’s mega-trend missed Europe? One reason is price
But not everywhere. On the other side of the Atlantic, cord-cutters are outnumbered by cord-knotters. As Americans tear up their contracts, Europeans are signing up for cable and satellite in greater numbers than ever. Pay-penetration in Britain will overtake that in America this year, according to Ampere Analysis, a research firm. In France and Germany it already has .
Why has American media’s mega-trend missed Europe? One reason is price. America’s cable industry may look competitive: the largest player, Comcast, has only a quarter of the market. But it is highly regionalised, so most homes have few options, says Richard Broughton of Ampere. The result is an average monthly cable bill of nearly $100. British homes pay less than half as much. Tax loopholes have made pay-an even better deal in parts of Europe.
In the long run, though, studios would rather bring viewers onto their own platforms, as in America. In that scenario, pay-firms may be left with little to offer but sport, alongside streaming bundles of the sort offered by France’s Orange or Britain’s Virgin Media. Warner plans a gradual European roll-out ofMax over the next few years. By the time the fourth season of “Succession” is out, audiences may be watching it online.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Travel To These European Countries Just Got Harder For AmericansSince the European Union removed the U.S. from its ‘safe list’ of countries for nonessential travel last week, some of the 27 member states have already reacted by clamping down with additional Covid-19 travel restrictions.
Read more »
Travel To These European Countries Just Got Harder For AmericansSince the European Union removed the U.S. from its ‘safe list’ of countries for nonessential travel last week, some of the 27 member states have already reacted by clamping down with additional Covid-19 travel restrictions.
Read more »
Howard University’s Devastating Ransomware Attack Can Teach Other Colleges a Valuable LessonFor years, we’ve been telling people that the key to recovering from ransomware is back-ups but just having back-ups is not enough.
Read more »
20 years after 9/11, an American Muslim recalls the war you didn't see on TVThe differences between how 9/11 was covered on TV overseas and in the U.S. exemplified cultural gaps between East and West. As a journalist and daughter of an immigrant, LorraineAli describes how the last two decades have arguably been the hardest.
Read more »
Revolve Makes New York Fashion Week DebutThe fashion e-tailer has plans to open more pop-ups in cold weather locations while growing its luxury business.
Read more »