As alcohol prices stabilize, some liquors are getting cheaper

Alexandra Byrne is an intern with the NBC News Business and Economy Unit.

Booze will cost you more this holiday season than last — but not much more. And there are ways to increase the bang for your buck while grabbing a round of drinks or bringing a bottle to a gathering. As is usually the case, alcohol is still generally cheaper at home than in bars and restaurants, and beer remains lower-priced than many liquors. But some spirits, including many tequilas and whiskeys, are seeing noteworthy price drops that have made even top-shelf bottles a bit more affordable.

Even so, beer remains the cheapest and by far the most popular alcohol at full-service restaurants, accounting for over half of booze sales in those settings this year, according to data released Tuesday by the transaction processor Toast. Typically, weaker sales encourage price cuts, but this week’s inflation data showed beer at bars and restaurants posting the biggest jump — climbing 4% between November 2023 and last month.

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