'Who you choose to support will be the biggest fashion statement you make this year and beyond.'
" is the only thing I tend to carry with me on errands. And I'll shop non Black-owned brands as well, the ones thatat least. It's Nike and others who officially marked Juneteenth as a holiday and big technology companies who are hiring and promoting people of color. It's the beauty brands who have participated in the
movement, and it's all the brands who have taken the 15 percent pledge to enforce that 15 percent of their store shelves will be stocked with Black-owned products.As the pandemic continues, consumers are very intentional with how they spend their money. We are inclined to support the brands that reflect our values and morals.
to make sure their pledges do not contradict practices. We want brands that are helping fight big causes like world hunger, and uplifting individuals or communities that are struggling and oppressed.Who you choose to support will be the biggest fashion statement you make this year and beyond.
Typically, I enjoy spending my money and discovering brands that have some sort of sustainable element. I tend to alternate between vegetarian and vegan - companies that are leading the way inare just as interesting to me - as the ones that are providing opportunities to diverse and underserved communities. I'm excited to see small businesses grow as more and more consumers realize the impact of their dollar.
The fashion industry would be hard-pressed to dismiss the cries of consumers in 2020. The demand right now is simply too big to be ignored. The modern customer is smart, craves authenticity and transparency, and that her voice be heard. Whether brands are promoting sustainability,or equality, consumers will be able to tell if it's baked into company culture, or merely a marketing stunt.
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